|
Name
|
Description/purpose
|
Lifespan
|
|
SC_ANALYTICS_GLOBAL_COOKIE
|
This cookie recognises whether a visitor has previously visited the website. This allows us to find out what the proportion of new users on our website is.
|
10 Years
|
SC_ANALYTICS_SESSION_COOKIE
|
This cookie records which sub-ages the visitor to the website has visited in one session. This information is used to improve the website.
|
Session
|
| _ga |
This cookie gathers information on how users use this website, for analytical purposes.
|
2 Years
|
| _gat |
This cookie limits collection of data if too many user requests are received on one page. Some user requests are blocked off and the results projected.
|
10 Min
|
|
_gas
|
This cookie supports tracking during a session (used as a “helper”).
|
Session
|
| _gau |
This cookie supports tracking of the user over a longer period of time (used as a “helper”).
|
2 Years
|
| _gat_UA-* |
This cookie limits collection of data if too many user requests are received on one page. This ensures that the speed of the website is maintained, even under a heavy load.
|
10 Min
|
|
_dc_gtm_UA-*
|
This cookie serves the purpose of uploading scripts and codes to the website.
|
10 Min
|
|
optimizelyBuckets
|
This cookie saves the variant of a website which was displayed to a user within the scope of an A/B test, in order to ensure that the user is offered a consistent advertising experience.
|
10 Years
|
|
optimizelyEndUserid
|
This cookie identifies an individual user via a time stamp and a randomly generated number.
|
10 Years
|
|
OptimizelySegments
|
This cookie saves the audience and dimensions of the user (e.g. browser, campaign, device etc.).
|
10 Years
|
|
optimizelyPendingLogEvent
|
This cookie serves as a temporary cache until the server request to Optimizely can be sent.
|
15 Sec
|
|
optimizelyRedirect
|
This cookie stores the original URL from which the user came, in order to prevent redirect loops.
|
5 Sec
|
|
dwac_XXXX
|
This cookie is used for analytical purposes.
|
Session |
|
_m3Kxxxxxx
|
This cookie saves the clicking behaviour of the user on the website, in order to optimise the website – e.g. to recognise areas that are especially important to the user and are accordingly clicked on a lot.
|
2 years
|
|
Dwanonymous_xxxx
|
This cookie contains a clear tracking ID in order to identify a customer who is not logged in and who logs in again. It is used in order to display personal settings in the shop to the customer.
|
6 Mon
|
| SmartUID |
This cookie assigns an anonymous, unique ID to a site user to identify it through the different sessions. |
10 Years |
| smartSignalsUid_* |
This cookie assigns an anonymous, unique ID to a site user to identify it through the different sessions. This information can also be used to assign a user to a group about its behaviour on the website. |
10 Years |
| _bb |
This cookie identifies a single user via a time stamp and a randomly generated number. |
2 Years |
| _bb_t |
This cookie saves the variation of the website displayed to a user in an A / B test to ensure that the user is offered a consistent experience on the site. |
2 Years
|
| _bb_helper |
This cookie contains additional information about the variant in an A / B test. |
2 Years |
| OGM - EDT Conversionpixel |
The pixel is called on the thank you page to track purchases resulting from an ad placement. The views of the pixel / html snippets are only used to optimise the current campaign and the reporting. The cookie makes it possible to understand when a purchase results from an ad, so the media inventory can be optimised accordingly. |
6 Mon |
| udc |
This cookie contains the list of marketers where the user is profitable and supports the marking and demarcation functionality. A marketer usually has one or more websites on which advertisements are played. The profitability of the user is definable and in this case may be e.g. A purchase or downloading a voucher. Demarking a user means that a user, e.g. Has downloaded a voucher or has purchased a product, demarcated and excluded from the campaign.
|
6 Mon |
| Conversion Pixel (twiago) |
The pixel is set to track clicks of the user on a twiago advertising medium.
|
30 Days
|
| Pookie (plista) |
This cookie collects anonymous data about the surfing behaviour of the user, in order to subsequently play out targeted advertising by setting the appropriate retargeting pixel. |
365 Days |
| affili_0 (Affilinet) |
This cookie contains the time information of the last click on a commercial and a session ID. |
180 Days |
| ASP.NET_Sessionid (Affilinet) |
This cookie is automatically generated by the Affilinet Web server and specifies a unique session ID. This cookie ensures that the information provided by visitors to the website is not lost while surfing the website. After a visit, this cookie loses its validity. |
Session |
| affili_XXXX (Affilinet) |
This cookie is used to identify the publisher and the clicked ad that the transaction has mediated. XXXX is replaced by Affilinet Program ID (XXXX = Program ID). |
180 Days |
| affili_XXXX_pv (Affilinet) |
This cookie is used to identify the publisher and the advertised advertising that has mediated the transaction. XXXX is replaced by Affilinet Program ID (XXXX = Program ID). This cookie measures the eReach (View-Tracking). |
180 Days |
